Wow. I was so surprised when I saw this Docker's ad. Thanks, Lanita, for pointing it out.
***As an addendum to this post, I want to include an excerpt from an article by Elaine Wong, December 1, 2009. She is interviewing a representative of Levi Strauss, the maker of Dockers, on why they've put out this new, "Wear the pants" campaign. There's a lot here:
"We started to do some research. In today's world, men have lost a bit of footing, in part because women have come so far, but we also found a few surprising facts: Eighty-percent of those who suffered unemployment in the last year were men. Women outnumber men in the workforce now. But the most surprising fact of all was that men's testosterone levels have been dropping by a percentage point a year for 20 years."